Brand Atlanta was announced back in February of 2005, as an effort to create a branding strategy and marketing plan for Atlanta. It is hoped that this campaign will bring many exciting new attractions for visitors and locals, making Atlanta a hot tourist spot.

Team ATL is also part of this campaign where trained emissaries will take the message of Atlanta’s true spirit: "Opportunity, Optimism and Openness".

Team ATL will be the driving force of the Brand Atlanta Campaign events, distributing campaign information to participants.

Meet Team ATL at the Atlantic Station Grand Opening event from October 20 through October 23.

Also make sure to check out the new “ATL” logo on the new website, and stick around for more exciting news, such as a fully re-designed website, Atlanta’s Anthem, etc.

» Detail Press Release of the Brand Atlanta is found on their website.
» Other News: Brand Atlanta reveals logo — the ATL (Atlanta Business Chronicle)
» Other News: Atlanta unveils ‘brand’ logo (AJC)