Coldwell Banker The Condo Store Opens New “Office of the Future”

February 17th, 2008
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Coldwell Banker Logo (Photo)ATLANTA (February 14, 2008) – Atlanta’s leading multifamily property marketing and sales company, Coldwell Banker The Condo Store, has opened its “office of the future” located at 900 Peachtree Street in Midtown. This revamped facility, which combines the former Buckhead and Midtown locations and serves as the general brokerage office for The Condo Store, equips its resale agents with the cutting-edge tools and resources they need to continue to succeed.

With more than 100 resale agents and over 100 onsite agents, The Condo Store designed the new office so that it would create an open, shared-space environment – one that has rarely been seen in brokerage firms up to now– in order to foster collaboration between agents. The space was also created with the goal of streamlining operations and information and providing a hub where agents can access the latest industry technology and communication devices, obtain brochures and collateral for more than 25 Atlanta developments The Condo Store represents and utilize both individual work stations and meeting spaces that will allow agents to meet with prospective buyers and developers.

“As we look towards our company’s 15th anniversary in 2008 and close out 2007, which was the third strongest year in the The Condo Store’s history with more than 4,000 units closed, we are in good financial health. While a lot of this success is attributed to our market share and diversity of product, our ongoing investment in our agents and developers was an equally critical component,” noted The Condo Store president Brad Horner. “As a result, I cannot think of a better way to celebrate our success than by continuing to invest in our future with this new office so that our clients can continue benefiting from the integrated relationships and innovative solutions they depend on.”

Since its inception 15 years ago, The Condo Store’s unmatched group of experienced specialists and diversity of products has made it the go-to marketing partner for developers across the Southeast. With expertise in every housing genre from luxury condominiums to workforce housing, The Condo Store provides a tailored approach for each of its communities based upon research, market knowledge and the deep experience of its staff.

“Without question, one of The Condo Store’s greatest assets is its experienced specialists and our company’s ability to retain quality agents,” explained Leslie Williamson, executive vice-president of marketing at The Condo Store. “Realizing agent retention leads to a more experienced team and decreased turnover in projects, which is critical to our clients, we’ve always been committed to providing our resale agents and onsite agents with the resources they need to provide top quality service to their clients. In so doing, we strive to provide them with the latest technology and resources they need to succeed – and we foresee this new ‘office of the future’ as an innovative solution that will enable them to do just that.”

About The Condo Store

Founded in 1993, Coldwell Banker The Condo Store is a specialty division that serves as a comprehensive, strategic advisor to condominium developers. The Condo Store team can help conceptualize the product, provide input on design, develop the most effective marketing plan and provide an expert onsite sales team and support staff. Based in Atlanta with additional offices in Orlando and Tampa, Coldwell Banker The Condo Store has successfully marketed over 500 new construction and conversion developments, ranging from luxury high-rises to garden-style homes. For more information, visit www.condostore.com.

Coldwell Banker The Condo Store, is part of NRT LLC, the nation’s largest residential real estate brokerage company. NRT, a subsidiary of Realogy Corporation, operates Realogy’s company-owned real estate brokerage offices.



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